Branding

Product images and data

Typesetting

Currently all typography must be typeset in programs designed to work with OpenType fonts to accurately represent the Molecular Vista brand. Acceptable applications include Adobe Illustrator, Adobe Indesign, Affinity Designer, or Affinity Publisher.

Unfortunately, Microsoft Office and Google Suite applications do not support the required typesetting features.

Minus signs

Minus signs (−) and hyphens (-) aren’t actually interchangeable. Please use the correct character. For example, type cm⁻¹ instead of cm^-1. For easy access, you can copy and paste this minus sign: − .

Trademark symbol

There is a specialized character for trademarks (™) which should be used instead of approximating the effect with superscript characters. For example, type hyPIR™ instead of hyPIR^TM. For easy access you can copy and paste the symbol here: ™

Other helpful symbols

Non-breaking space:   . Use this as the last space in a heading or paragraph to avoid orphaned text. Also, helpful between numbers and units e.g. 5 nm.

Non-breaking hypen: ‑ . Use this when writing PiF‑IR to make sure the term isn’t split between lines.

Multiplication symbol: × . This should be used instead of an x when typing dimensions.

Plus-minus sign: ± .

Mu: µ . **Copy and paste this mu symbol when working in Microsoft applications. It is much more reliable than using the insert symbol feature in Word or PowerPoint which will be converted to m when the text is transferred to non-Microsoft applications.