Molecular Vista Brand Guidelines

Need a copy of our logo or a blurb about us? Here is where you can find all the materials needed to release information for our brand.

Please check final materials with us before publishing. For design review or questions please email graceson@molecularvista.com

Company overview

Use this short company description for conferences, symposiums, or websites.

Molecular Vista Inc.

Molecular Vista develops scientific instruments for nanoscale chemical analysis using AFM-IR techniques. Their Vista Series microscopes enable traditional FTIR-like measurements with sensitivities one billion times greater and spatial resolutions of only 5 nm. This is possible using their nano-IR technology, photo-induced force microscopy (PiFM). With applications ranging from semiconductor defect analysis to geochemical research, organic and inorganic materials can now be identified and mapped with surface topography at nanometer resolutions.

Names

Please format product names and scientific technique names appropriately when writing copy.

*Please note: PiFM (photo-induced force microscopy) is the primary name of our technique. It can be used as a general term for how we acquire data, but not for taking spectra. When referring to spectra taken on our instruments, please use the term PiF-IR to refer to photo-induced force infrared spectroscopy.

Incorrect	Correct
VistaOne × VISTA One × Vista one ×	Vista One ✓
VistaScope × Vista IR × Vista One-IR ×	Vista One ✓ Vista One IR ✓
PIFM × pifm × PiF-M ×	PiFM ✓
PiFM spectrum × PiFIR × Pif-IR ×	PiF-IR spectrum* ✓ PiF-IR ✓

Logos

Please do not change, distort, recolor, or reconfigure these logos at all.

Download the package for a complete set of .png, .eps, and .svg files. Use the vector formats when possible.

Download Logo Kit

Full Logo

Logomark

Logo Clearspace

Please do not change, distort, recolor, or reconfigure our logos at all.

There should always be a minimum clear space around our logo equal to half the height of the logomark.

Product images and data

Need images of our microscopes or some example data? Download our full-resolution images for use in print or online.

Download Images

Typesetting

Currently all typography must be typeset in programs designed to work with OpenType fonts to accurately represent the Molecular Vista brand. Acceptable applications include Adobe Illustrator, Adobe Indesign, Affinity Designer, or Affinity Publisher.

Unfortunately, Microsoft Office and Google Suite applications do not support the required typesetting features.

Body text

Body text should be typeset in Alegreya Sans with lining numerals turned on.

Headings

Heading should be typeset in Raleway with the following specifications:

Lining numerals.
Stylistic Sets 1, 3, 8, 9, and 11 turned on.

Minus signs

Minus signs (−) and hyphens (-) aren’t actually interchangeable. Please use the correct character. For example, type cm⁻¹ instead of cm^-1. For easy access, you can copy and paste this minus sign: − .

Trademark Symbol

There is a specialized character for trademarks (™) which should be used instead of approximating the effect with superscript characters. For example, type hyPIR™ instead of hyPIR^TM. For easy access you can copy and paste the symbol here: ™

Colors

Primary

These are the only colors that can be used with our logo.

MVI Blue

#004C97
CMYK 100, 51, 0, 19
PMS 2945C

MVI Green

#43B02A
CMYK 77, 0, 100, 0
PMS 361C

Secondary

These colors can be used for backgrounds and CTAs.

Light Blue

#0f6cbd

Text Black

For body text on screen

#111618

Heading Gray

For headings on screen

#334048

Medium Gray

#E0E0E0
CMYK 0, 0, 0, 11

Light Gray

#F5F5F5

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